5 Things to Avoid when Using LinkedIn Automation

automated linkedin marketing

Unless you have been living under a rock, then you are probably aware that LinkedIn has become one of the most powerful tools for business owners. So, too, has LinkedIn automation. What started as a social networking app for professionals to connect with others in their field has, in recent years, turned into a marketing […]

How the Industrial & Commercial Bank of China Became a Marketing Giant

marketing strategy for bank of china

Is it possible for the largest lender in the world to be simply an international bank? With more than $1.9 trillion assets, and not be a global bank? Yes, it is. The Industrial and Commercial Bank of China or ICBC has recently announced that they are just starting to make plans for becoming a genuine […]