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Wednesday, 05 June 2019 / Published in Blog, Marketing
Salts, candles, and towels all sit on a wooden table at a spa.
It may seem like a luxury spa wouldn’t have to do much marketing at all. As long as their target audience knew the basics about the location and what they had to offer, that would be plenty to lure in potential guests throughout the year. However, a good company will always need to have good
Wednesday, 29 May 2019 / Published in Blog, Marketing
The symbol of Ferrari with a stallion on a crest.
The Ferrari brand has been around since 1947 when Enzo Ferrari founded this world-class Sports Car manufacturer. It remains a world leader in luxury sports car brands with their primary focus being on quality engineering and impressive design. Ferrari’s successful marketing strategies may be centered on the automobile’s engineering and design, but they also focus
Friday, 24 May 2019 / Published in Blog, Marketing
The word strategy surrounded by graphics representing awards and ideas.
People have thrown around the term “marketing strategy” a lot lately. They do this without even realizing that what they’re discussing is actually marketing tactics. The Instagram posts and the paid search campaigns you plan out are all part of marketing tactics. These are used to execute your strategy. Obviously, we know that marketing strategies
Thursday, 04 April 2019 / Published in Blog, Education, Marketing
A graphic of a computer, graph, and a spyglass.
If you ask a search engine optimization specialist why a site should be optimized, he/she may give you quite a complex answer. Why? And what role does it play in your content marketing strategy?  SEO is comprised of so many things that it is tough to come up with a simple answer and provide numerous
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