V12 Strategies Blog

News and Information

Wednesday, 03 July 2019 / Published in Blog, Marketing
A red ducati motorcycle parked.
If you are a true worshiper of superbikes, it’s obvious you know about the premium two-wheeled Ducati monsters. These motorcycles are engineering marvels that full of power and sophistication. What you probably don’t know is that the company has had quite a tumultuous journey achieving this feat. They were a repeated target of Allied bombing
Wednesday, 26 June 2019 / Published in Blog, Branding, Marketing
The back of a Pagani sports car.
In the modern world of cutthroat competition, it has never been more critical to make your brand stand out. While it’s critical to implement an effective branding and marketing strategy, quality delivery is at the heart of companies that succeed. Ever wondered what drives people into buying luxury cars with a $2 million sticker price?
Wednesday, 19 June 2019 / Published in Blog, Marketing
ICBC logo on the side of a building.
Want to see the elements of marketing strategy in action? Look no further than The Industrial and Commercial Bank of China or ICBC. Is it possible for the largest lender in the world with more than $1.9 trillion assets to be simply an international bank and not a global bank? Yes, it is. ICBC has
Thursday, 13 June 2019 / Published in Blog, Branding, Marketing
The amazon logo on the side of a building.
Discount retail giants such as Walmart and Amazon are currently gaining access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands out there that remain as far away from the retail world as possible. Many brands and retailers have concerns about the ongoing rise in popularity of