The last decade has brought a distinct rise in ultra-high net worth population, increasing demand for luxury products and services. In 2018 alone, the luxury market grew by 5 percent, to an estimated $1.3trillion globally. As technology continues to evolve, the battle for luxury brands is moving online. Yet, each day seems to bring with it
The brands Chanel and Gucci are synonymous with high-end luxury. Anyone familiar with the Gucci brand knows that the famous GG logo is on everything. It’s found on the iconic Jackie Bag made famous by Jackie Kennedy to the much-loved men’s Horsebit leather loafers. Chanel, which was founded by Coco Chanel, is famous for its
In the modern world of cutthroat competition, it has never been more critical to make your brand stand out. While it’s critical to implement an effective branding and marketing strategy, quality delivery is at the heart of companies that succeed. Ever wondered what drives people into buying luxury cars with a $2 million sticker price?
Discount retail giants such as Walmart and Amazon are currently gaining access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands out there that remain as far away from the retail world as possible. Many brands and retailers have concerns about the ongoing rise in popularity of
Being part of a brand means working towards a common goal of success. Sometimes discovering success is easier said than done. Finding common success factors can put you one step closer to achieving your goal. While your brand marketing strategy may have a few factors implemented, it is a combination of factors that will put
The best marketing tools are crucial if you want your business to grow and scale faster (with a great marketing strategy, of course). Nevertheless, the online realm is crowded with so many marketing tools that it becomes hard to know where to start. Every new tool that you adopt requires the investment of a particular
Imagine an ad-free browsing session! You get to surf the Internet with no social media ads. You get to use social media platforms without sponsored content. Sounds great, doesn’t it? To the consumer tired of nagging popup ads? Life without ads would, without a doubt, appear perfect. On the flip side, it would be taxing
What if you couldn’t buy Instagram followers? We want to answer that question. Thanks to their tremendous growth in the past couple of years, Twitter, Facebook, and Instagram are abundant for marketing opportunities with brands and businesses. With more than a billion users monthly, it is easy to see why brands and marketers are scrambling