There is a movement out there that points us to do things the way all businesses do things – guided by CRM. Human resources, marketing, intellectual property, and contract development should all be done the way the big businesses do. They have already invented the best way. So, why should we reinvent something that already
When it comes to reputation management, there are many ways to damage your company. Doing your research and knowing when to beware can help when deciding what your go-to-marketing strategy should be. We’ve listed the top three ways you can ruin your reputation, sometimes beyond repair. 1. Lying about your product ruins reputation Claims that
Branding for your company has never been more important than in the age of the internet. One bad piece of PR can go viral and be all over the world within days, affecting your business’s reputation and your stock value in a big way. Good reputation management can save a business from completely failing. In contrast,
So you have surfed the web, read hundreds of articles, and searched hundreds of websites. Perhaps you’ve printed out the information from “How to Build a New Business in 10 Easy Steps” and you feel as if you can effectively build a new business. Maybe you’ve secured some money from your grandmother and your uncle.
Have you thought of getting one step ahead of the competition by getting your business ready for Christmas now? The Christmas season is the busiest of the year and marketing companies can often get packed. Starting your Christmas marketing strategy now is important because by the time November comes around pricing and demand will increase.
You may have heard that being a morning person allows you to be more productive. But, how true is this saying? For many people, being a morning person does not come naturally. Often, it takes creating a routine to wake up earlier than expected. If you are getting equivalent work done in the morning or
Developing the perfect website design is an art. If eyes are the windows to the soul, then we had better work hard at catching that window’s attention. If the words garner attention and perhaps, keep our attention, how can we engage our eyes? There has been a lot of research done on color, pictures, resolution,
The last decade has brought a distinct rise in ultra-high net worth population, increasing demand for luxury products and services. In 2018 alone, the luxury market grew by 5 percent, to an estimated $1.3trillion globally. As technology continues to evolve, the battle for luxury brands is moving online. Yet, each day seems to bring with it
The brands Chanel and Gucci are synonymous with high-end luxury. Anyone familiar with the Gucci brand knows that the famous GG logo is on everything. It’s found on the iconic Jackie Bag made famous by Jackie Kennedy to the much-loved men’s Horsebit leather loafers. Chanel, which was founded by Coco Chanel, is famous for its