I started in the marketing business because I like to see people business succeed. This is the purpose of what I do. But that will only happen if clients know what it really will take to succeed with their marketing. And, how much they should spend in relation to their business’s revenue. I am sure a lot of marketing companies may disagree, but the marketing industry should have a measurable standard as to what a client is paying vs what he is getting. ROI should be clearly laid out, to ensure that marketing companies are delivering results for what they are charging. If you can start with a marketing strategy that works, then you can fully understand where your dollars are going and what your return will be.