You’ve probably seen your favorite fashion blogger in a gorgeous suit, and you couldn’t wait to rock it, too. You hurriedly scanned through the caption to find out where the attire came from and made a plan to hunt the place out. The reality is, that’s what influencers are paid for – letting you know how cute and useful a product is.
While influencer marketing is still a new trend, it has evolved from a buzzed-about effort to a proven marketing technique. While scanning through Facebook, Twitter, Instagram or any social media platform, you’ll notice a legion of influencers promoting various products or services.
What is Influencer Marketing? What Does it Have to Do With My Marketing Strategy Development?
Basically, an influencer is an individual who has the power to affect the purchase decisions of others because of his/her relationship with them, position, knowledge, or authority. Influencer marketing, per se, means using the influence and reach of this individual whose suggestions and opinions are valued by their audience. In many cases, influencers include bloggers, content creators, and media personalities who enjoy the trust of their followers, and, in turn, brands try to reach those audiences through them.
Does My Marketing Strategy Really Need Influencers?
It’s possible to think that your brand does not need influencers. But, every brand could benefit from them. With more than 3.196 billion people using social media around the world, there’s no denying that a social media influencer will put right where the battle of visibility happens. With the right personality, influencer campaign is a potent force to increase brand awareness and organic conversions significantly.
Finding an Influencer
When planning your campaign, working with just any influencer is the first mistake that you’re bound to make. Influencer marketing being an expensive endeavor, you’ll not only risk encountering a huge failure but may end up throwing loads of money away. Although it’s OK to consider working with someone in your niche, it’s imperative that you go for an influencer who shares your values and believe in your product/service. Someone willing to act as an ambassador of your brand. On top of that, they should have a good track record and reputation.
How to Choose the Right Influencer for Your Brand Marketing Strategy
The first step when choosing an influencer is defining your objectives. You’ll need to lay out your end game beforehand and then identify your target audience. From here, you’ll have to conduct thorough research to ascertain that your preferred influencer is the best fit for your brand. You may choose to work with either a macro influencer or several micro influencers.
While it’s not possible to tell who will hurt or help your brand, there are several obvious signs that you have a dud of an influencer.
Common Red Flags Include:
- The rapid growth of followers (not authentic)
- Lots of negative responses
- Unusually low engagement rate
- Consistently off-topic comments
- Skewed ratio of followers to following
- Featuring or selling too many brands
If getting an influencer on your own is too much of a task for you, you may choose to work with an influencer marketing agency instead; this will save you lots of time and money.
Get Ahead and Start on Your Marketing Campaign!
Are you interested in learning more on how your brand can work with a social media influencer? Reach out to the team at V12. We have tons of experience with influencer marketing, and we will provide you with effective marketing strategies for success.