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Marketing Analysis of the Month: Ferrari

Marketing Analysis of the Month: Ferrari

The Ferrari brand has been around since 1947 when Enzo Ferrari founded this world-class Sports Car manufacturer. It remains a world leader in luxury sports car brands with their primary focus being on quality engineering and impressive design. Ferrari’s successful...
Marketing: Why You Should Create A Strategy First

Marketing: Why You Should Create A Strategy First

People have thrown around the term “marketing strategy” a lot lately. They do this without even realizing that what they’re discussing is actually marketing tactics. The Instagram posts and the paid search campaigns you plan out are all part of marketing tactics....