If you ask a search engine optimization specialist why a site should be optimized, he/she may give you quite a complex answer. Why? And what role does it play in your content marketing strategy?
SEO is comprised of so many things that it is tough to come up with a simple answer and provide numerous suggestions. Keeping the answering part aside, often times, most teams lack the resources and knowledge required to handle these tasks that they end up getting very little done.
So, how do we make sure that our team makes changes that help drive success?
Let’s take a look at the aspects you should consider when prioritizing your SEO in your content marketing strategy.
Good SEO Tools in Your Content Marketing Strategy
SEO Keyword Research
Everything that you require to curate the content for your SEO strategy starts here. So, make sure you are aware of all the keywords, phrases, and questions your users are asking Google. Are your audiences seeking information about a particular product? Do they require answers to a particular issue they are facing presently?
The crux of this stage is to create simple content that your users want rather than tough content that they aren’t interested in.
Content quality is important because it is something that drives Google’s top two ranking factors by encouraging incoming links and providing satisfying answers to searcher intent. Concentrate on creating content that outperforms the one already doing well for the targeted questions.
In case the already prevalent contents are videos, then consider creating a video content overwriting a lengthy blog, or posts.
Backlinks from reputed sites and websites are something that indicates your site’s content quality. Always keep an eye on your backlinks, and regularly clean up all the low-quality links which may hurt your site’s status. Additionally, connect with influencers and inspiring thought-leaders to bag better links.
Google has recently rolled out an algorithm update which favors mobile-friendly sites to rank well on SERPs. Though it doesn’t presently affect desktop searches, it will soon take over. Currently, Google is working on bringing forward mobile-first indexing. Therefore, make sure you are fully prepared and your site offers an irresistible mobile experience.
Strategic SERP Snippets
Even if your website makes it to the top of the search results, it’s completely a waste of effort and time if no one clicks on your page. Refer to the other SERP snippets on your competitor’s pages and experiment in coming up with a perfect and unique Meta title, and description. Also, draft structured content on the page that would earn a featured snippet box.
Once you have some content posted online, it is going to be duplicated across several web properties. Therefore, it is imperative that you use canonical tags to entitle a primary source of the content. Canonical tags mainly serve the purpose of routing incoming link authority signals to a single content URL.
Now, more than half of the searches happen on mobile devices, and even Google is prioritizing mobile experience. Thus, it is important that you optimize your site speed to not sink lower when it comes to search rankings. Pages that load faster are thought to offer great user experience, which enhances their rankings.
User experience is really crucial in 2019, and you need to make sure that every element of your site is working in good condition. Repair any elements that appear broken such as navigational elements, and intrusive interstitials that block users’ access to the site as it can contribute to creating a poor user experience.
Start drafting your to-do list with these steps in mind, and start your SEO initiative in full swing. Need to know more about SEO best practices? Reach out to us, or put your queries and feedbacks in the comments below.