The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. But now customer interaction is also crucial. What if you aren’t keeping your customers entertained with personalized content? What if you aren’t striking a conversation with them? You are probably not going to stay ahead in the competitive market.
Some businesses stay updated on all the latest marketing trends. But there is this other half who is still working their way what was popular years ago. Are you falling under the latter category and are trying to make out the difference between the trends of 2018 and 2019? Help yourself to our list of 5 digital marketing trends of 2019 you shouldn’t miss.
Trends in Digital Marketing Strategy
Marketing Trends: Artificial Intelligence
Artificial Intelligence is a cutting edge technology in the present world. It may evolve to be something as standard as smartphones in the future. Unlike how it is depicted in science fiction movies, AI would act as computers or robots that collect information. It would solve problems or perform certain tasks.
Furthermore, AI would be more like a computer system that performs a task that would have otherwise required human intelligence. AI is a potential threat to the human workforce as well. Nevertheless, in 2019, AI will mostly be used for customer service, content marketing, and advertising. This is due to its ability to identify trends, do competitive research and bring together data.
Video content has gained huge popularity among internet users in recent years. For this reason, video marketing will still be considered one of the best digital marketing tools in 2019.
According to statistics, nearly 90% of consumers agreed that videos influence their buying decisions. 43% want to see more video content from marketers.
In such a scenario, video marketing becomes of utmost importance as it symbolizes pure connectivity. It provides a brilliant return on investment. Additionally, as the attention span is short, people are thought to watch a short video than read a lengthy article. If done, video marketing would bag amazing results. Rethink your digital marketing strategies. Come up with ways in which you could make personalized videos.
Omnichannel is definitely a marketing trend right now. We have heard the term being thrown around frequently. It’s more than just a buzzword. Omnichannel marketing strategy involves the curation of marketing touchpoints. These work together on all channels your customer uses.
Email marketing, search, and social media are among the most common digital marketing channels. There are also other channels such as:
- live chats
- offline ads
- ephemeral videos which are equally popular among users
Thus, you should consider giving importance to these channels as well.
If you would like to create a unique customer experience, omnichannel marketing the one marketing trend you should leverage.
Google is rolling out algorithm updates like never before. Small businesses are finding it extremely hard to make it to the top of the search results. From page speed to mobile-friendliness, businesses will now have to rethink their SEO strategy.
In order to optimize for search, importance should be given to creating pages with the users rather than a search engine in mind. Focus on user experience. Try integrating different type of media into the pages. Additionally, optimize each page for load speed, focus on video, optimize local search, and draft more long-form content.
From business websites to social media newsfeed, chatbots are present almost everywhere. Though they can be used for several purposes, the most commonly serve the purpose of answering simple questions or helping users get a particular task done.
The most advanced chatbots work as virtual assistants and digital concierges, but there are more new uses for chatbots rolling out which include:
- shopping assistance
- knowledgeable research
- lead qualification and more.
Lastly, chatbots aren’t just meant for enterprise companies. They are even available for small businesses and can be used to greet visitors, move them forward to make a purchase, and answering queries.
In order to stay competitive in 2019, you should harness the marketing tools and stick with the marketing trends. Whether you find AI attractive or chatbots are what matters to your business the most, stay focused and we are sure you will succeed. In case of queries, drop us a line.